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  1. Download Hubungan Antara Atribut Produk Dengan Minat Beli Konsumen
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  6. PENGARUH PERSEPSI ATRIBUT PRODUK TERHADAP MINAT BELI KONSUMEN MOBIL MEREK ISUZU ELF STUDI PADA PT. KARYA ZIRANG UTAMA ISUZUSEMARANG
  7. PENGARUH ATRIBUT PRODUK TERHADAP PERSEPSI KONSUMEN
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  9. PENGARUH ATRIBUT PRODUK, BAURAN PROMOSI DAN HARGA INDOMIE DAN MIE SEDMP TERHADAP LOYALITAS KONSUMEN INDOMIE
  10. ATRIBUT KEPUASAN KONSUMEN PRODUK MINUMAN RINGAN COCA COLA DI KOTA BANDARLAMPUNG
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Jurnal Atribut Produk  – ABSTRACT

Jurnal Atribut Produk ABSTRACT This study aims to strengthen the diversity of products, price, quality, promotion partially to the preference of online shopping of clothing products among students of Muhammadiyah University of Purworejo and the influence of diversity, price, quality, simultaneous promotion of online shopping apparel preference among students of Muhammadiyah University Purworejo .
The population of this study is a student of Muhammadiyah University Purworejo who once made a purchase of clothing products via the internet. The sample used 100 people. Sampling using purposive sampling technique. The data completion instrument uses a questionnaire with Likert scale that has been tested and has fulfilled the validity and reliability requirements.
Multiple Linear Regression, then test of partial significance (t test) with result of promotion attribute have the biggest influence to online shopping preference and simultaneous significance test (F test). Based on product test, product product, promotion has positive and significant effect to online shopping preference, seen from regression of each variable <α (5%)

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